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We tell impactful stories across multiple media
powerfully, and with integrity.

Accelerating action, based on science_

More About Us
More About Us
Perim: Who We Are
We are a specialist content firm, connecting the Middle East to the world through engaging narratives on culture, environment, health, law, and tech.
Perim Media's clients include multinational companies, government entities, law firms, startups, and non-profits. Our work includes includes crafting inspirational creation stories, path-laying executive speeches, conference design & proceedings, and providing expert legal testimony.

Perim Media began in in 2011 as Perim Associates, LLC, a Middle East-focused law & economics consultancy. For ten years, we helped some of the world's most prestigious law firms understand the background to complex political and cross-border disputes. While we enjoyed the work, we felt this wasn't enough. We wanted to tell stories for bigger audiences, about issues that were important to us. We expanded our content offering to include climate and health-related events design.

Perim had its first major events success conceiving, selling, and then building one of the first major events focused on climate change in the Red Sea and East Africa.  

The 2015 Environmental Risk & Opportunity (ERO) Summit, hosted by the President of the Republic of Djibouti in partnership with Yale University and the World Bank, attracted 60 Ministers of Environment and Health from 14 countries in the region, Europe, and the Gulf, and was attended by several of the world’s most distinguished climate scientists. US Secretary of State John Kerry called it a "major step forward in environmental policy coordination." 

Since then, Perim has helped design content and recruited speakers for high profile events and seminars all over the world. We have helped build lasting relationships between investment funds, universities, medical centers, research laboratories, and NGOs across thousands of miles.

Our communications clients have included environmental tech startups, major corporations, renewable energy companies, non-governmental organizations, & government ministries.   

We have run research projects and helped write speeches for politicians and executives -- including a then-future US President, Senators, Parliamentarians, Heads of State, and CEOs of multinational companies.

After a Covid hiatus, we reconvened in 2021 to focus on what we do best, creating high-quality, persuasive content that encourages understanding and innovation in the areas we care about most: environment, healthcare, and human development.  

"Perim" (Mayyun, in Arabic) is a small but strategic island near the lower entrance to the Red Sea, between Arabia and Africa. We chose the name because it represents the innate connectivity of the Middle East and Africa.  

Our logo is a stylized representation of Dracaena Cinnibari -- more commonly known as the Dragon's Blood Tree, for its bright red sap, prized by ancient Near Eastern civilizations for its medicinal properties -- and used more recently as an ingredient in the reddish dye that gives Stradivarius violins their unique warm color.

Cinnibari is endemic to the island of Socotra, which is located between Yemen and Somalia. It is  threatened by climate change, which is altering the mists the tree relies upon to propagate its seeds. This beautiful tree is an apt and powerful symbol for sustainability, and the interdependence between humans and nature.

CONTENT MENU

We mine your assets and history to tell a story about value -- and values: Where you come from, why you exist, the value you and your organization brings to the world, its community, and its employees. Why people should pay attention to what you’re doing.

We create conference concepts and speaking pools and activities that attract audiences, generate loyalty, and leave something valuable behind.

We work with exceptionally talented partners in all media to translate your story into multiple forms, from digital content, to documentaries, and books that jump off the table.

We help law firms and mediators understand the political, social and economic background to Middle East and Africa related matters.  We have provided lead expert testimony ourselves, and identified the top experts in many highly specialized fields.

We work with senior executives to create narratives that inspire and direct people to action -- mainly on climate, investment, and humanitarian issues, but other issues as well.  We have written speeches and briefs for Presidents, Ministers, CEOs, and NGO directors, and many others whose work (nearly) defies description.

We use our global networks to match ideas and conferences with unique, interesting, passionate speakers whose insights your audiences will remember for years.

We are creatives, who particularly love working on storyboards and treatments for spoken media that inspire people to individual and collective action.

SVT Group is a pioneering impact management advisory firm founded in 2001 that supports clients to grow and tap previously unseen social and environmental value. SVT's work has been used to manage the impact of $9.9Bn+ in assets for global clients from Silicon Valley to Sudan. Our principals have also trained over 7,000 individuals in-person in impact measurement and management skills.

Best known for our work with Social Return on Investment (SROI) analysis, we team with clients to navigate the primordial ooze of social and environmental reporting standards and build the plumbing they need for durable, strategic insight that helps them drive where they want to go.

OUT OF BOUNDS is a branding and design agency that transforms brands with big ideas. We put brand strategy and identity at the heart of everything we do, creating clarity and impact where every design decision has a purpose and function.

Experts in branding and digital design, we create impactful brand identities and use creativity and technology to maximise the sustainability of our work to reduce environmental impact.

The Internet causes around 4% of global emissions – more than the airline industry – and it's growing by around 5% per year. We build low-code sites with a sustainable digital design ethos, creating faster and less power-hungry sites with all of the visual impact.

Alazema Media is a digital media company, translating narrative content to film, film shorts, and high-traffic content across various social media platforms, from TikTok to Meta and YouTube.  
Alazema was founded by Najat Rizk, International Emmy Awards Juror and two-time winner of Harvard University’s Michael Porter All World Award for “pioneering female film-maker and entrepreneur in the Middle East.”  Alazema’s Riyadh- and Abu Dhabi-based team has spent more than 25 years creating award-winning documentary films on Middle East history and culture.  In 2022 we launched the first Middle East-content stock footage library with more than 45,000 unique and rare short videoclips.
Alazema has worked closely with leading Pan-Arab broadcasters like LBCI to repurpose, digitize, and monetize archived content, producing viral content with more than 2 billion views. Most recently, Alazema has advised the Saudi Arabia’s Ministry of Education requirements to build a national multi-media industry. Alazema has worked closely with Perim principals over the past several years and is excited to collaborate on inspiring, story-driven projects highlighting the Middle East's rich natural and cultural heritage.

Established in 2021, Pendle Press is an independent UK publisher focused on visual and written narratives that celebrate and preserve unique aspects of British and Middle Eastern culture, in print and digital formats.  Pendle manages artistic and literary events and presentations, including, most recently, a UK touring exhibition of the work of exiled Libyan artist and satirist, Hasan Dhaimish, and exhibitions featuring award-winning photographers Nik Hartley and Angela Christofilou. These events were supported by the Arts Council England.

Kulturalis is a new publishing company providing comprehensive, bespoke services to the heritage industry worldwide. As our name indicates, we are committed to supporting culture in the round, producing publications - print, digital, braille, audio and more - to the highest standards and in all languages required by our clients. We provide our services on a contractual basis at competitive fees, as well as offering international promotion and distribution across the global book trade. The Kulturalis team are highly specialised professionals with many years' immersion in the sector. Our parent company, Verlag Müller und Schindler (www.muellerundschindler.com), is a leading publisher of fine facsimile editions with nearly 60 years of experience working with the world's most famous cultural institutions. In previous roles the Kulturalis team have worked on a number of prestigious projects across the GCC region, including publications for the Louvre Abu Dhabi, the National Museum of the Sultanate of Oman in Muscat and the Atturaif UNESCO site in the Kingdom of Saudi Arabia

Our work has appeared in many of the most recognizable international publications, including:
The StoryTelling Process
We are storytellers. How we get from raw material to a finished product varies from client to client and situation to situation.
Discovery

We often start with 360-degree interviews with stakeholders to understand internal and external perceptions of the organization’s vision and purpose.

We then sift through the organization’s past and present for narrative elements that are potentially undervalued -- or not used at all.

Project Design

With powerful narratives in place, we help clients translate their stories to their most effective media -- whether print, social, documentary, podcast, etc.

The most effective storytelling is backed up by compelling evidence. We collect and analyze quantitative and qualitative data to identify clients’ most meaningful environmental and social impact, and areas of improvement over time. That information supports ESG-related reporting, and is integrated back into the central narrative.  


We look for discrete projects or achievements that encapsulate an organization’s identity, values, and impact. If suitable ("accessible") projects do not exist, we help create them. We work with the client to define creative and achievable demonstrations of technology, strategy, etc; we bring in value-adding partnerships, and coordinate execution to attract notice from target demographics.


We often start with 360-degree interviews with stakeholders to understand internal and external perceptions of the organization’s vision and purpose.

We then sift through the organization’s past and present for narrative elements that are potentially undervalued -- or not used at all.

Impact Assessment

With powerful narratives in place, we help clients translate their stories to their most effective media -- whether print, social, documentary, podcast, etc.

The most effective storytelling is backed up by compelling evidence. We collect and analyze quantitative and qualitative data to identify clients’ most meaningful environmental and social impact, and areas of improvement over time. That information supports ESG-related reporting, and is integrated back into the central narrative.  


We look for discrete projects or achievements that encapsulate an organization’s identity, values, and impact. If suitable ("accessible") projects do not exist, we help create them. We work with the client to define creative and achievable demonstrations of technology, strategy, etc; we bring in value-adding partnerships, and coordinate execution to attract notice from target demographics.


We often start with 360-degree interviews with stakeholders to understand internal and external perceptions of the organization’s vision and purpose.

We then sift through the organization’s past and present for narrative elements that are potentially undervalued -- or not used at all.

Translation to Effective Media

With powerful narratives in place, we help clients translate their stories to their most effective media -- whether print, social, documentary, podcast, etc.

The most effective storytelling is backed up by compelling evidence. We collect and analyze quantitative and qualitative data to identify clients’ most meaningful environmental and social impact, and areas of improvement over time. That information supports ESG-related reporting, and is integrated back into the central narrative.  


We look for discrete projects or achievements that encapsulate an organization’s identity, values, and impact. If suitable ("accessible") projects do not exist, we help create them. We work with the client to define creative and achievable demonstrations of technology, strategy, etc; we bring in value-adding partnerships, and coordinate execution to attract notice from target demographics.


We often start with 360-degree interviews with stakeholders to understand internal and external perceptions of the organization’s vision and purpose.

We then sift through the organization’s past and present for narrative elements that are potentially undervalued -- or not used at all.

The StoryTelling Process
We are storytellers. How we get from raw material to a finished product varies from client to client and situation to situation.

Discovery

We typically start with 360-degree interviews of senior officers, employees, and external stakeholders to get a sense of the organization’s vision and purpose, and how it is seen by clients and the public. We sift through the organization’s past and present for undervalued narrative elements. We have found that high-functioning organizations are often so focused on the present, they discount both past accomplishments and the broader environment in which they work.

Project Design

Self-contained projects and public events are valuable tools with which to amplify – and at times, simplify – story arcs.  We look for projects (completed or in-progress) that encapsulate an organization’s identity, values, and impact.  If such “representative” projects do not exist, we look for ways to create them, and then weave them into the story. These are not “dummy projects,” but active demonstrations of broader current or potential impact.

Impact Assessment

We work with our partners to provide quantitative and qualitative measures like polling, focus groups, indices, that highlight clients’ real environmental and social impact – and what drives it. This process yields hard metrics that can be integrated into a variety of existing environmental and social reporting frameworks.

Translation to Effective Media

Once we have established a candidate story arc, signposts and supporting evidence, we help the client translate the story to its most effective media, whether that’s social, documentary shorts, traditional print, exhibitions, films, speeches, podcasts, etc.

portfolio
Our work has been published in –
Storytelling
Speechwriting
Social Media
Copywriting
Film Treatments
Grant Proposals
Corporate and Executive Profiles
Creation Narratives
Conference Content
Expert Testimony
In-house Magazines
Brochures
Books

We have written speeches for Presidents, Ministers, and CEOs.

We have created treatments and scripts for documentary films and graphic novels.

We have created long-term social media campaigns.

We have created advertising, fundraising promotion campaigns for dozens of social ventures.

We have collectively hundreds of features and Op-Eds for the world’s top print and on line magazines.

We are currently working, with Kulturalis, on a series of graphics-heavy ‘how to’ books on emerging humanitarian technologies, targeted at fund managers, and journalists.

In 2014 we pitched an idea for a conference that addressed future climate adaptation needs of the Red Sea and East Africa. We developed the concept and speaker list and pitched it to hosts, partners and sponsors. In 2015 the event was hosted by the President of Djibouti, with Yale University Climate and Energy Institute, the World Bank and the Djibouti Center for Education and Research (CERD) as content partners.  The Summit drew 60 ministers of Energy and Agriculture from 14 countries, and was considered at the time a significant contribution to climate policy awareness in East Africa and the Red Sea.  Some of this work was informed by principals’ participation in a 2011 Gulf Counter Piracy conference, where they helped identify panel topics, recruit high-profile and deep-expert speakers, and oversee the production of Conference Proceedings, which were published in an edited volume.

Perim principals helped one Middle East conglomerate (re)-tell an under-recognized aspect of its development contribution to Africa.  Partly for cultural and political reasons, the company was hesitant to ‘flag’ the novelty of its approach to mixing business and economic development.  We helped re-tell the story in a politically and culturally appropriate way, by placing it within the context of the home country’s decades-long interactions with Africa (a ‘National’ theme), as well as the company’s ability to use its native intelligence to recognize and act on a fleeting opportunity with significant commercial and geopolitical consequences.  We then quantified / estimated the direct and indirect development impact of the company’s work over the previous 10 years. We shaped the story into a 100-page, illustrated book, which was used to inform communications in other media, and a variety of company legal claims.  This effort has informed much of Perim’s approach to integrating storytelling and research ever since.

In 2016 Perim launched AR3 Magazine (Africa Risk, Resilience and Reconstruction), featuring detailed profiles of environmental tech organizations, sustainable or environment-focused regional businesses, and interviews with leaders in environmental science, culture, tech, law, and conservation. The magazine, which ran for two years, became a model for our approach to the design, content and publication of in-house magazines, coffee-table books, and themed social media campaigns. We have partnered with Kulturalis, publisher of high-end, illustrated art books to produce a new storytelling channel focused on regional (Middle East/ Africa) environment and culture.

Perim (operating as Avicenna Group) arrived in Benghazi, Libya in July 2011 to use its connections in academic and medical technology to help develop Libya’s healthcare system during a period of acute crisis.  Over the course of the following three years, we worked with the University of California San Francisco (UCSF), the African Federation for Emergency Medicine (AFEM) to develop a strategy focused on emergency medicine, and recruited Harvard teaching hospitals to be implementation partners.  The result was a $20m MOU which was to be signed the day following the 2012 attack on the US mission in Benghazi.  Elements of the program continued over the following years.  Perim worked in parallel with EyePACS on delivering diagnostic training for diabetic retinopathy and collecting epidemiological data on diabetes and diabetic retinopathy in Libya, Turkey, and Djibouti.

Several of Perim’s principals have served as testifying experts and advisors on international legal matters.  Our areas of expertise relate to specific aspects of the political, economic, and cultural aspects of the Middle East and Africa.  Through our networks we source other hard-to-find experts and resources, all providing language support (translation/interpretation). We have also worked pro bono to support asylum cases.

Meet The Team

We are cutting-edge creatives

Partners

Xceler, a fusing of “excellence” and “speed”, is a boutique engineering & finance consulting firm.


Made up of PhD and MBA graduates from the best schools in the US, Xceler combines theoretical rigor and extensive training in experimental design, with experience working at some of the most ground-breaking firms in Tech.


Our cross-disciplinary and teams approach helps us solve complex technical problems in a number of fields including AI, Climate Tech, Health Science, Robotics, Materials Science and Finance.  


We work closely with leadership and R&D arms of startups, venture funds, and Fortune 500 companies to evaluate the commercial viability of new technologies and startups.  We tress-test industrial applications. We overcome complex design and sustainability challenges -- and optimize production and organizational processes.


Xceler Consulting is your gateway to engineering innovation. We transform complexity into clarity and sustainability.

SVT Group is a pioneering impact management advisory firm founded in 2001 to support clients' growth and tap hidden social and environmental value. SVT's work has been used to manage the impact of $9.9Bn+ in assets, globally.

SVT is Best known for its work in Social Return on Investment (SROI) analysis.  We help our clients navigate the complex and often contradictory world of social and environmental reporting standards, and select (or build) a data collection and reporting framework that produces the data and strategic insight required to keep them true to their values and their business objectives. Our principals have trained over 7,000 individuals in impact measurement and management.

Kulturalis is a new publishing company providing comprehensive, bespoke services to the heritage industry worldwide. As our name indicates, we are committed to supporting culture in the round, producing publications - print, digital, braille, audio and more - to the highest standards and in all languages required by our clients. We provide our services on a contractual basis at competitive fees, as well as offering international promotion and distribution across the global book trade. The Kulturalis team are highly specialised professionals with many years' immersion in the sector.

Our parent company, Verlag Müller und Schindler (www.muellerundschindler.com), is a leading publisher of fine facsimile editions with nearly 60 years of experience working with the world's most famous cultural institutions. In previous roles the Kulturalis team have worked on a number of prestigious projects across the GCC region, including publications for the Louvre Abu Dhabi, the National Museum of the Sultanate of Oman in Muscat and the Atturaif UNESCO site in the Kingdom of Saudi Arabia.

OUT OF BOUNDS is a branding and design agency that transforms brands with big ideas. We put brand strategy and identity at the heart of everything we do, creating clarity and impact where every design decision has a purpose and function.

Experts in branding and digital design, OUT OF BOUNDS create impactful brand identities and use creativity and technology to maximise the sustainability of our work to reduce environmental impact.

The Internet causes around 4% of global emissions – more than the airline industry – and it's growing by around 5% per year. We build low-code sites with a sustainable digital design ethos, creating faster and less power-hungry sites with all of the visual impact.

Alazema Media is a digital media company, translating narrative content to film, film shorts, and high-traffic content across various social media platforms, from TikTok to Meta and YouTube.  

Alazema was founded by Najat Rizk, International Emmy Awards Juror and two-time winner of Harvard University’s Michael Porter All World Award for “pioneering female film-maker and entrepreneur in the Middle East.”  Alazema’s Riyadh- and Abu Dhabi-based team has spent more than 25 years creating award-winning documentary films on Middle East history and culture.  In 2022 we launched the first Middle East-content stock footage library with more than 45,000 unique and rare short videoclips.

Alazema has worked closely with leading Pan-Arab broadcasters like LBCI to repurpose, digitize, and monetize archived content, producing viral content with more than 2 billion views. Most recently, Alazema has advised the Saudi Arabia’s Ministry of Education requirements to build a national multi-media industry. Alazema has worked closely with Perim principals over the past several years and is excited to collaborate on inspiring, story-driven projects highlighting the Middle East's rich natural and cultural heritage.

Established in 2021, Pendle Press is an independent UK publisher focused on visual and written narratives that celebrate and preserve unique aspects of British and Middle Eastern culture, in print and digital formats.  Pendle manages artistic and literary events and presentations, including, most recently, a UK touring exhibition of the work of exiled Libyan artist and satirist, Hasan Dhaimish, and exhibitions featuring award-winning photographers Nik Hartley and Angela Christofilou. These events were supported by the Arts Council England.

Industry Arabic is a document translation agency specializing in English-Arabic content. With over 44 million words translated between the two languages, and hundreds of happy clients, our team of native-speaking translators delivers unparalleled quality across 13 Arabic dialects, ensuring your message resonates in every corner of the Arab world. Clients include the United Nations, IMF, Human Rights Watch, top global law firms, leading consultancies, and Fortune 100 corporations. We offer most value for clients who require deeply researched, thoughtfully tailored, and meticulously edited translations that are client-ready for high stakes projects.

SVT Group is a pioneering impact management advisory firm founded in 2001 that supports clients to grow and tap previously unseen social and environmental value. SVT's work has been used to manage the impact of $9.9Bn+ in assets for global clients from Silicon Valley to Sudan. Our principals have also trained over 7,000 individuals in-person in impact measurement and management skills.

Best known for our work with Social Return on Investment (SROI) analysis, we team with clients to navigate the primordial ooze of social and environmental reporting standards and build the plumbing they need for durable, strategic insight that helps them drive where they want to go.

OUT OF BOUNDS is a branding and design agency that transforms brands with big ideas. We put brand strategy and identity at the heart of everything we do, creating clarity and impact where every design decision has a purpose and function.

Experts in branding and digital design, we create impactful brand identities and use creativity and technology to maximise the sustainability of our work to reduce environmental impact.

The Internet causes around 4% of global emissions – more than the airline industry – and it's growing by around 5% per year. We build low-code sites with a sustainable digital design ethos, creating faster and less power-hungry sites with all of the visual impact.

Alazema Media is a digital media company, translating narrative content to film, film shorts, and high-traffic content across various social media platforms, from TikTok to Meta and YouTube.  
Alazema was founded by Najat Rizk, International Emmy Awards Juror and two-time winner of Harvard University’s Michael Porter All World Award for “pioneering female film-maker and entrepreneur in the Middle East.”  Alazema’s Riyadh- and Abu Dhabi-based team has spent more than 25 years creating award-winning documentary films on Middle East history and culture.  In 2022 we launched the first Middle East-content stock footage library with more than 45,000 unique and rare short videoclips.
Alazema has worked closely with leading Pan-Arab broadcasters like LBCI to repurpose, digitize, and monetize archived content, producing viral content with more than 2 billion views. Most recently, Alazema has advised the Saudi Arabia’s Ministry of Education requirements to build a national multi-media industry. Alazema has worked closely with Perim principals over the past several years and is excited to collaborate on inspiring, story-driven projects highlighting the Middle East's rich natural and cultural heritage.

Established in 2021, Pendle Press is an independent UK publisher focused on visual and written narratives that celebrate and preserve unique aspects of British and Middle Eastern culture, in print and digital formats.  Pendle manages artistic and literary events and presentations, including, most recently, a UK touring exhibition of the work of exiled Libyan artist and satirist, Hasan Dhaimish, and exhibitions featuring award-winning photographers Nik Hartley and Angela Christofilou. These events were supported by the Arts Council England.

Kulturalis is a new publishing company providing comprehensive, bespoke services to the heritage industry worldwide. As our name indicates, we are committed to supporting culture in the round, producing publications - print, digital, braille, audio and more - to the highest standards and in all languages required by our clients. We provide our services on a contractual basis at competitive fees, as well as offering international promotion and distribution across the global book trade. The Kulturalis team are highly specialised professionals with many years' immersion in the sector. Our parent company, Verlag Müller und Schindler (www.muellerundschindler.com), is a leading publisher of fine facsimile editions with nearly 60 years of experience working with the world's most famous cultural institutions. In previous roles the Kulturalis team have worked on a number of prestigious projects across the GCC region, including publications for the Louvre Abu Dhabi, the National Museum of the Sultanate of Oman in Muscat and the Atturaif UNESCO site in the Kingdom of Saudi Arabia

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